Residential Care Home Owners: Stop Paying Massive Referral Fees for Unknown Prospects
Build a predictable, high-quality referral pipeline with a dedicated local marketing partner who actually represents your home.
CALL OR TEXT BRANDON NOWThe Problem with Traditional Senior Placement Agencies
As a residential care home owner, you manage staffing, resident care, facility upkeep, and compliance. When a bed opens up, you are forced to rely on referral agents who charge upwards of 80% to 100% of the first month's rent—often with zero transparency.
- Are you paying thousands in placement fees without knowing how the lead was qualified?
- Do placement agents disappear the second they send a prospect over?
- Are you receiving inquiries that are completely wrong for your home’s care capabilities?
- Is anyone actively marketing your specific home in the local community?
Meet Brandon — Your Hands-On Marketing Partner
At Pathways Senior Solutions, we flip the traditional placement model on its head. Instead of acting as a third-party broker who sends a lead and disappears, Brandon becomes an active, dedicated extension of your business.
Brandon works directly with care home owners across Placer, Sacramento, Yolo, and Bay Area counties to represent your facility specifically—connecting you directly with families, hospital discharge planners, social workers, and local healthcare networks.
What We Bring to Your Care Home
Client & Prospect Vetting
We interview prospective residents and families upfront to ensure their care requirements, budget, and culture fit your specific home before a tour ever happens.
Local Relationship Building
We establish direct referral networks with hospital discharge planners, social workers, senior centers, and local churches across Northern California.
Targeted Digital & Local Marketing
We manage and execute local outreach campaigns, social media promotion (Facebook & Instagram), and email updates focused entirely on filling your vacancies.
On-the-Ground Representation
We host open houses, represent your home at local community events, and handle direct neighborhood networking on your behalf.
Why Home Owners Make the Switch
- Predictable Costs: Keep significantly more revenue per resident compared to standard placement commissions.
- Consistent Pipeline: Stop waiting for the phone to ring—build lasting community relationships that generate ongoing inquiries.
- Higher Quality Fits: Reduce turnover by admitting residents whose care needs align with your capabilities.
- Full Transparency: Regular updates, clear communication, and a dedicated partner fighting for your business.
Serving Care Homes Across Northern California
Based in Roseville, CA, Pathways Senior Solutions provides hands-on marketing representation and consulting for residential care homes throughout:
Ready for a Smarter Approach to Filling Your Beds?
Let's schedule a brief 15-minute conversation about your home, your current occupancy goals, and how we can build a consistent referral flow together.
Call or Text Brandon: (916) 406-4471Pathways Senior Solutions, LLC
Compassionate Support & Dedicated Advocacy for Senior Care Facilities